Miles Jennings

personal site & blog

An overly professional bio website for Miles Jennings

How Much Should We Work?

The first step to answering this question is to define work.

If you define work as "that activity that you do to produce income," then the answer is: 

Work as much as you need to in order to earn: the amount you need to spend in order to be happy + the amount you need to save for future requirements.

Now let's define work a different way. In physics, work is a measure of energy transfer

Instead of correlating work with compensation, let's instead tie it to energy.

Now let's ask the question again - how much should we work?

Or put another way, what percentage of my time should I expend energy to pursue something good?

This is a much more powerful question, as it allows us to think of other things that we need to do, and should consider, as work. It allows us to put effort into every area of our lives.

We need to create meaningful relationships with our children, for example. We are happy when we consciously consider this, and will ourselves to act on this need. 

Put another way, we need to "put in the work" on every aspect of our lives. We need to build relationships, learn about the world, be active, enjoy friends, and generate income. 

Considered holistically, our work is everything meaningful in our lives into which we can and should put energy. So how much should we work? The answer is easy: 100% of the time we are awake in this world.    

 

 

Yet Another Human Driver Kills

After a self-driving Uber powered car recently killed someone, the state immediately moved to put the brakes (no pun intended) on further testing of the technology.

The first death caused by a self-driving car is certainly a watershed moment and should give everyone, including the company, pause. If we call this beta testing, we just uncovered a critical bug. The bug has to be fixed, fast and entirely.

However, I can't help but call attention to our very human reaction to this inhuman error. We are highly susceptible and influenced by headlines.

"SELF-DRIVING CAR KILLS" sounds pretty scary. Yet in every local paper, every day of the year, we could also publish: "YET ANOTHER HUMAN DRIVER KILLS." 

We are biased against the new, even if that new produces results factually much better than anything before it. Headlines are biased against the outlier, because when a member of the largest group does something of note, we don't call attention to their group membership.

It reminds me of people calling to end homeschooling because of one lunatic family. We don't hear headlines about public-schooled families abusing their kids, because there is no reason to identify them as public-schooled, which is the largest group. 

Let's remember not to kill the promise of a better future because we're biased for the past and against the outlier. Let's look at data to solve our problems. Self-driving cars hold the promise of ending what is one of the major causes of injury and death. It's one of the recent innovations which holds the greatest potential for good.

To use another car analogy, let's turn the light yellow, not red.

 

 

Don't Worry about the Wrong Questions from Investors

When you meet an investor in-person, they'll usually A) be extremely helpful (it's almost their business) and B) ask lots of great questions.

B (the great questions) is a lot of what drives A (the helpfulness), as the right questions make you think about your business in a different way. The right questions may be challenging, but they are also a vital process for growth. 

If you have no one challenge you, you can't grow, and your business stagnates. As a rule of thumb, investors are a savvy lot, and fill that role of challenger.

One thing to know is that some investors and investment clubs use automated screening programs to weed out valuable startups. Programs like Gust give investors the tools to ask up-front questions about your business.

The automated questions are where things go wrong.

I remember one time that I was applying through one of these automated screening platforms. One of the questions was this (I believe I'm quoting this right, as it was years ago):

"Can your technology be characterized by the presentation of fields, that a user completes, which then causes workflow events to take place because of the content of these entries?"

I kid you not.

Now that's a doozy of a question. It's meant to screen out companies that are not pure technology in the highest sense. 

However, it's also a terrible question. Especially in the first few years of their existence, Uber fits this broad characterization, as does Facebook, Quora, Yelp, and Angie's List. They would have been screened out.  

Take investor input seriously. Consider their questions and criticism carefully and learn from them. But don't take every question to heart, especially feedback or questions that are driven by automation instead of discussion.

Not every company is right for every investor, and not every investor is going to be right for you.

 

All Anyone Cares About Is Your Network

The old model of distribution consolidated power in the hands of media companies. Newspapers, movies, books, and television were (really broadly speaking) the only way to reach an audience.

Social media changed all that, kind of.

In the modern method, the media companies still have consolidated distributive power. However, the source of that power is less about their organic authority and more about combining networks of contributors into nodes of influence.

For example, we have contributor-supported content models, such as Forbes Contributed content. We have Yelp, supported by contributed reviews, versus the old model of professionally written reviews.

End result: powerful companies are still very powerful, as they are the best at synergistically bringing networks of influence together.

Without working with established brands, distribution to an unlimited audience is theoretically possible, but not usually probable. You can even make the argument that decentralization of distribution made brands more powerful, as our attention is fractured and pulled in many directions.

This is old news, really.

My thought today though is how this changes the power dynamic when negotiating with brands that used to represent distributive power itself. If you are looking for a book deal from a publishing house, for example, the first thing the publisher will ask is “Who can you promote this to?” 

You’re thinking, “I thought that was your job.”

If you work with a crowdfunding site to raise money, they will tell you, “We’ll give you the tools you need to promote this deal to your network.”

You’re thinking, “I thought that was your job.”

End result: companies that used to promise you an audience or customers now ask you for the same.

Takeaway: Develop your network and audience, no matter what industry you’re in. An audience is now a prerequisite for working with larger companies; the mobility or portability of your network is the largest determining factor in your value. Oprah can bring her audience anywhere; can you?

 

3 Things People New to Recruiting Should Know

I was asked to speak today to a group of people getting into the recruiting profession for the first time. This is part of a course on how to be a recruiter offered by Recruiter.com. This is a subject near to my heart, because sales and recruiting was really my first job after college that I really put a lot of effort into. 

Here are the things that came first to mind for me, and what I'm going to go with when I speak with the group.

  1. Don't be afraid. It's easy to be intimidated by smart candidates. It's easy to listen to people who denigrate recruiters. It's easy to forget that you're offering a valuable service. All of these things can make new recruiters not want to network, not want to talk, not want to pick up the phone. It's critical that you do what you have to do to get over these fears. Read some motivational books, get yourself psyched up, and learn to enjoy rejection. Make it a game and don't let yourself get down.
  2. It's a numbers game. Like sales, recruiting is basically a funnel. You need to put a lot at the top and watch it trickle down. The # of calls and outreach you do turn into discussions, which turn into submittals, which turn into interviews, and interviews turn into hires. No matter how "good" you are at qualifying, you need to do a lot of activity and put in a lot of work at the top of the funnel. It's also important to not screen too many people out of the top of the funnel, as you need to get activity going.
  3. Your time is precious. Everyone's only real commodity is, of course, the time that we have on this earth. However, when you're recruiting, you realize that your only professional asset is your time. You don't want to waste time with bad candidates. You don't want to waste time with bad clients. Success is most directly tied to how you delegate your time - what you spend your precious time doing. Don't spend time pushing things to happen that cannot happen, such as pushing the wrong candidate for a particular job, because this just hurts you. You have to be extremely "greedy" with your own time, and learn to say no.

New Advisory Board Members at VocaWorks

I'm thankful for the chance to work with many great people at VocaWorks, including our staff, board, and other stakeholders. We just formed an advisory board with six initial members - these are all people that I personally think very highly of. Each of these advisors has been involved in building highly successful business ventures. Their backgrounds in software, recruiting, marketing, and education align perfectly with our goals. They will be fantastic additions to the team at Truli Technologies & VocaWorks!

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Truli Announces the Appointment of Two Independent Directors

BRISTOL, Conn., March 01, 2018 (GLOBE NEWSWIRE) -- Truli Media Group, Inc., which is in the process of changing its name to Truli Technologies, Inc. (TRLI), a company focused on the development and acquisition of technology that solves industry challenges through connection, fluidity of business transactions and engagement, today announced the appointment of Mr. Douglas Roth and Mr. Wallace (“Wally”) D. Ruiz as new independent directors, effective immediately. Miles Jennings will continue to hold the combined positions of Chief Executive Officer and Chairman of the Board and is the only non-independent board member.

Miles Jennings, Chief Executive Officer of Truli, commented, “It is my privilege to welcome Douglas Roth and Wally Ruiz to Truli’s Board of Directors. Each bring extensive business experience in a wide variety of industries with skills including product development and financial reporting as well as previously held board seats and senior level management positions at public companies. We believe our Board’s unique skillset will benefit Truli during this pivotal time as we enter the final stages of our web and mobile development. These additions to our Board are a critical part of our strategy to uphold corporate governance standards.”

Mr. Douglas Roth serves as a Director and Investment Manager at Connecticut Innovations, Inc. since 2011 and is responsible for sourcing new investment opportunities, serving on the boards of portfolio companies, and supporting their growth and success. Douglas was selected for appointment to the Board for his experience from previously serving on the board of non-public technology companies and the skills he gained from previously advising companies regarding product development and launch.

Mr. Wally D. Ruiz serves as the Chief Financial Officer of Inuvo, Inc., an advertising technology company based in Little Rock, AR since June 2010. Wally was selected for appointment to the Board for his experience with public companies as well as his accounting skills. Wally is a Certified Public Accountant in the state of New York.

About Truli Media Group, Inc.:
Truli Media Group, Inc. is focused on the development and acquisition of technology that solves industry challenges through connection, fluidity of business transactions and engagement. The Company’s wholly-owned subsidiary, VocaWorks, is an on-demand, cloud-based, online and mobile hiring platform being built to connect technology professionals with emerging growth companies looking for talent. VocaWorks is disrupting the traditional staffing industry through a platform that matches opportunistic employees with the world’s most innovative technology companies. With one-tap notifications, user profiles, and full project tracking, VocaWorks brings a new level of engagement and simplicity to the recruitment and onboarding of talented consultants for project-based hiring needs. For more information please visit www.trulitechnologies.com or www.vocaworks.com.

Safe Harbor Statement
Statements set forth in this news announcement concerning completion of development of the Company’s platform and its features are forward-looking statements that involve substantial known and unknown risks and uncertainties. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company and include the appearance of bugs and the availability of working capital Such forward-looking statements are based on current expectations, estimates and projections about the Company's industry, management beliefs and certain assumptions made by its management. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. Information concerning factors that could cause the Company's actual results to differ materially from those contained in these forward-looking statements can be found in the Company's periodic reports on Form 10-K filed with the Securities and Exchange Commission. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events, or otherwise to reflect future events or circumstances or reflect the occurrence of unanticipated events.

Truli Provides Shareholder Update on its Cloud-Based and Mobile Hiring Platform, VocaWorks

BRISTOL, Conn., Feb. 26, 2018 (GLOBE NEWSWIRE) -- Truli Media Group, Inc., which is in the process of changing its name to Truli Technologies, Inc. (TRLI), a company focused on the development and acquisition of technology that solves industry challenges through connection, fluidity of business transactions and engagement, today is providing shareholders an update on its wholly-owned subsidiary, VocaWorks, and newly appointed Chief Executive Officer, Miles Jennings.

VocaWorks is seeking to disrupt the traditional staffing industry with an on-demand, cloud-based, online and mobile hiring platform, connecting technology professionals with some of the world’s most innovative emerging growth companies. With one-tap notifications, user profiles, and full project tracking, VocaWorks will bring a new level of engagement and simplicity to the recruitment and onboarding of talented consultants for project-based hiring needs. The platform is currently in development with expectations to launch online and mobile versions by the end of the 2018 second quarter.

Video: Hire Technical Talent with VocaWorks

Per Staffing Industry Analysts’ “Global Staffing Industry Market Estimates and Forecast” report, the overall staffing industry is a $428 billion industry, with eighty-nine percent of revenue was generated via temporary staffing. The traditional, service-focused strategy of staffing firms has been deployed for decades with little evolution, often leaving the employers unsure about what talent is available for projects and relying heavily on the service agencies to procure talent. Additionally, third party agencies can be expensive, not web-enabled and do not usually provide price transparency. VocaWorks will bring a new level of engagement and simplicity to the recruitment and on-boarding of talented consultants for project-based hiring needs. Hiring will be efficient, transparent, without risk of hiring full-time and less expensive than other means of recruitment.

The Company appointed Miles Jennings as Chief Executive Officer. Miles is an entrepreneur, investor, founder, and CEO of companies focused on technology platform development and Internet marketing. Miles founded Recruiter.com in 2010 and built it into a leading career site and jobs marketplace that makes specialized direct hire recruiting scalable and more manageable. An early social media advocate, Miles created many of the most significant professional groups on LinkedIn and other platforms, with over 3 Million members and an active community. He has appeared in the WSJ, Entrepreneur, Inc., Mashable, Forbes, and hundreds of other business publications on the topics of entrepreneurship, education, careers, and marketing.

Miles Jennings, Chief Executive Officer of Truli, commented, “The traditional staffing industry is a significantly large and important industry that has largely struggled to adopt technology into their business models. There is a desperate need for technology that will provide transparency, simplicity, and efficiency for employers. Our target audience is the tech start-up or small to mid-sized company such as a retailer or bank, where technology is vital to its operations to support, and that are searching for outsourced talent to augment their in-house staff. Today, we are in the final stages of our web development, with extensive discussions with strategic partners to continue building our talent pool of technology professionals for employers.”

About Truli Media Group, Inc.:
Truli Media Group, Inc. is focused on the development and acquisition of technology that solves industry challenges through connection, fluidity of business transactions and engagement. The Company’s wholly-owned subsidiary, VocaWorks, is an on-demand, cloud-based, online and mobile hiring platform being built to connect technology professionals with emerging growth companies looking for talent. VocaWorks is disrupting the traditional staffing industry through a platform that matches opportunistic employees with the world’s most innovative technology companies. With one-tap notifications, user profiles, and full project tracking, VocaWorks brings a new level of engagement and simplicity to the recruitment and onboarding of talented consultants for project-based hiring needs. For more information please visit www.trulitechnologies.com or www.vocaworks.com.

Safe Harbor Statement
Statements set forth in this news announcement concerning completion of development of the Company’s platform and its features are forward-looking statements that involve substantial known and unknown risks and uncertainties. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company and include the appearance of bugs and the availability of working capital Such forward-looking statements are based on current expectations, estimates and projections about the Company's industry, management beliefs and certain assumptions made by its management. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. Information concerning factors that could cause the Company's actual results to differ materially from those contained in these forward-looking statements can be found in the Company's periodic reports on Form 10-K filed with the Securities and Exchange Commission. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events, or otherwise to reflect future events or circumstances or reflect the occurrence of unanticipated events.

Company Contact
Truli Media Group, Inc.
PO Box 86
Bristol, CT 06011-0086
Phone: (860) 320-7630

Investor Contact:
Valter Pinto / Allison Soss
KCSA Strategic Communications
Phone: (212) 896-1254 / (212) 896-1267
Email: Truli@KCSA.com

When Something Works

With startups, effort is everything, but you have to be putting your effort in the right place. A reminder to myself: when something works, do it more. When something doesn't work, don't do it again or change the process entirely.

When something works really well, figure out how to multiply that activity by 100 or 1,000. Find an activity that converts into a positive outcome then create a repeatable process. If you have the capability to do that activity many times over, that's when you can achieve scale.

The question of what works is interesting (that's 1. market testing/validation), but the question of how you can multiply that positive activity many times over is exciting (2. system thinking/scale). You want to design systems that compress the decision-making process of steps one and two as much as possible.

Ideally, you want to discover what works quickly, and then quickly determine how to multiply what works.  

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Give Yourself the Win

If you love goal tracking like me, you know that the hardest part about achieving long-term goals is being consistent about completing the daily tasks and actions required to meet the goal. 

But when do you give yourself that "completed" checkmark on a task? Even personal things like: Read every day. What counts as reading? Is it reading a chapter? For half an hour? Exercise 3X/week. What counts as exercise? Is it 7 minutes in the morning or does it have to be a half hour run?

Today, I think that it's important to give yourself the win, even if you achieved only a tiny bit of traction: cut yourself some slack, but demand consistency. Expect daily progression from yourself. Small actions compound over time. Do small things toward a big goal, and be happy to complete daily goals, no matter how small.

BTW, I enjoy the feeling of writing out goals with pen and paper, as you can almost feel the neural pathways burning in deeply as your brain tells your hand to write. A big hat tip to Best Self journal, which is the most expensive notebook I've ever seen, but is an excellent product and worth every penny.

Don't Worry Too Much About Brand

So Wal-Mart is now officially Walmart. It took them decades to remove that hyphen.

But at your startup, you're spending weeks thinking about your brand name and the precise hex code to use for your website and logo.

Meanwhile, Walmart is just selling stuff, lots of stuff - executing.

The point being, one mistake I've made in the past is to worry too much about little things. Get the basics: have a name you like, a snappy website, grab some business cards on Moo. But don't obsess over stuff that at the end of the day matters little.

Brand is important, but it's a lot less important than getting stuff done.

Feeling is Everything

Today I reviewed a new explainer video for VocaWorks for design. Something really hit home: the overall emotional feeling is everything. The graphics, layout, voice, presentation, etc... all flows down from one point of emotion, and if that point is wrong, then you can throw everything else in the garbage. I'm going essentially for "exciting growth" and what was conveyed was "frustration".

When designing software or marketing materials, you want to first really nail the emotion that you want to convey.  Everything else is informed by that. I also don't think that this basic overall emotion can ever be a negative emotion, at least for a commercial product. Or at least we have to be really careful to ever put negative stuff out there. "Yeah, that's a bummer" is never a good emotion to put out in the world, either through our own personal interactions or our company messages.

 

Setting Communication Expectations

Today, I'm realizing that the first thing you should do whenever starting down the path of a project or business relationship is to set standards for communication. Both sides need to be on the same page as to when to expect updates, and how communication will happen. It's the most important part of the success of the project - getting communication right up front.

Getting better

It is almost impossible to provide an objective case that humanity is getting progressively worse off - the broad trends on a global scale are all toward less violence, longer lives, and greater standards of living. If the 3 major human quests can be described as peace, knowledge, and food, we are closer to fulfilling these quests for more people than ever before. My thought being that you do not need to first make the case that the sky is falling in order to work towards your desired aim. Positivity does not preclude change and action.

Exciting Places

Today I learned that going places really matter to people. People want to get out and have a fun business trip and meet a ton of new people. It's not an imposition, it actually motivates people when it's framed right.  

Recruiter.com Helps with Launch of First Decentralized Blockchain Global Recruitment Token

Online global recruitment marketplace platform Recruiter.com announced today a partnership with HireMatch.io, one of the most advanced cryptocurrencies for the worldwide job market. The relationship will allow job seekers, employers, and recruiters all over the world to leverage the innovative new HireMatch (HIRE) cryptocurrency token.

HireMatch is the first decentralized blockchain employee recruitment platform that eliminates the friction and costs of third-party intermediaries in the search for talent. The (HIRE) cryptocurrency will be propagated on the Recruiter.com marketplace platform to transact splits. Employers will also be able to use the (HIRE) currency to post jobs on the marketplace platform. As a currency that adds value to multiple stages of the recruitment life cycle, the (HIRE) currency also allows job seekers to refer friends or business associates to fee-based jobs and earn a reward in return.

Read more here... 

Recruiter.com Launches Professional Recruiting Course

I'm proud to be involved with the launch of a professional recruiting course with Recruiter.com! Recruiter.com, announced today the opening of the pre-registration period for the Recruiter.com Certification Program, a comprehensive online education portal designed to teach anyone, anywhere how to become a recruiter.

The program aims to introduce people from all walks of life to the exciting field of professional recruiting, giving them the opportunity to learn the business and earn money. Designed for maximum accessibility, the Recruiter.com Certification Program can be completed by anyone, including those with limited time, those who have stayed at home or been unemployed for lengthy periods, and military veterans transitioning into the civilian workforce.

Read about the full release about the certification program here...

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