Don't Worry Too Much About Brand
So Wal-Mart is now officially Walmart. It took them decades to remove that hyphen.
But at your startup, you're spending weeks thinking about your brand name and the precise hex code to use for your website and logo.
Meanwhile, Walmart is just selling stuff, lots of stuff - executing.
The point being, one mistake I've made in the past is to worry too much about little things. Get the basics: have a name you like, a snappy website, grab some business cards on Moo. But don't obsess over stuff that at the end of the day matters little.
Brand is important, but it's a lot less important than getting stuff done.